Structured data, without the overhead.

Why we built it

Schema.org markup is one of the highest-leverage SEO tactics available — rich results, sitelinks search boxes, and citations from AI answer engines like ChatGPT and Google AI Overviews all depend on it. But for HubSpot teams, implementing it usually means writing JSON-LD by hand, wrestling with Google’s Rich Results Test, and then pasting fragile code into site header HTML that no developer can find later.

We built SchemaGenerator to collapse that workflow into a single click. AI reads your page content, recommends the right schema types for that content, generates valid JSON-LD, and deploys it straight to the page — no code, no guesswork.

HubSpot-only, on purpose

Generic schema generators exist, but nothing about a CMS-agnostic tool is great. SchemaGenerator is opinionated about HubSpot: it understands the difference between website pages, landings, and blog posts, it respects the schemas HubSpot already generates, and it deploys directly through HubSpot’s CMS API. One platform, done well.

Who’s behind this

SchemaGenerator is made by MS Themes, Inc, a marketing technology studio focused on HubSpot. We’ve spent years implementing schema markup for our own clients, and we built this tool because we were tired of doing it the hard way.